PRODUCT DESIGN AND MERCHANDISING
You have four distinct merchandising programs from which to select to tell your story. This ensures alignment with your business model and target market. Naturally a customized program can be developed using elements from each.
A price-oriented approach to your market.
Product mix is kept narrow and simple. Use a straightforward design strategy.
Product: Black, white and a wood tone moulding made of wood composite; simulated mat design or paper mat board; canvas gallery wrap; economy-grade paper and poly/ cotton blend canvas.
A step-up from Basic in price-point.
Broaden the assortment slightly. Infuse some elements of design.
Product: Wood moulding mix of roughly 30 skus including black, white and several wood tones, taller cap moulding in silver and gold; alpha-cellulose mat board in several colors; canvas in both gallery wrap and in a floater frame; paper choices are basic plus an upgrade.
Your customer is sensitive to environmental/ sustainability and socially responsible issues and loves to buy Made in America.
Product: FSC-Certified or PEFC-Certified wood moulding; cotton rag mat board selection; bamboo paper and 100% cotton canvas; all Made in America components.
LUXURY/ MUSEUM GRADE
Focus is on product quality and design elements. Your customer is looking to build a home environment of distinction.
Product: An assortment of Italian mouldings, canvas, floater frames; conservation-quality mat board in a number of color options; reflection-control acrylic glazing option; 100% cotton rag and pearl paper types, 100% cotton museum-grade canvas.